Use narrow subset of key words for more effective search engine optimization

Use of a narrow subset of key words plays its own role in the success of any web design strategy. Each page of your web site should highlight a narrow sub-set of keywords. One keyword among these should be predominant in use.

Your web site page should contain your primary keyword along with secondary keyword. Page of your website should also contain other closely related keywords.

Some of the key elements which each of the secondary pages of your website should contain need following considerations.

1. Primary keyword of your strategy must appear in the “title” tag of the web page. This text will appear in the blue title bar at the top of the page.

2. Heading tag must contain your primary keyword.

3. Introductory paragraph of the content of your web page must contain your primary keyword of your Search Engine Optimization strategy. It will be good if it contains at least 2 or three closely related words to keywords.

4. Paragraphs on the rest of your web page should be focused on related keywords. You can also refer those keywords in subheadings.

5. Most of the experts on SEO strategy suggest that your closing paragraph of the content on your web page also show instance of your primary keyword.

6. In case you are using anchors to navigate across the page, make use of primary keywords for the same.

Effective use of the subset of words will make your SEO campaign more effective.

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